If you’re a small business, you’re probably wondering why is local SEO important. It’s touted as a magical cure, but how can it help you grow your customer base?
The more the world goes online, the more your customers are turning to the internet to make purchasing decisions.
Think about it – when was the last time you hired a service, went to a new restaurant, or chose a specialty doctor without doing a quick Google search?
Why is Local SEO important?
Local SEO is the process that gets your business to become the primary suggestion on relevant terms your ideal audience is looking for.
It’s how you outrank your competition.
It’s how you show competency to new clients.
It’s how you let the community know that your current customers love the work you do.
By not utilizing best Local SEO practices, you’re leaving money on the table. You’re giving your competition a leg up and not letting your community know how amazing your business is.
What is local SEO, anyway?
Local SEO is just another variation of SEO. Here at S2S we help businesses of all kinds use the form of SEO that will quickest grow their business.
For small, community or area based SEO, most of your customers come from a specific location or service area. You want to make sure your business is ranking on page one, position one when they search for terms like, “Contractors near me.”
With new algorithm advances, Google and similar search engines are able to determine what “near me” means. So the person searching in Cape May will have different results from the searcher in Hoboken.
Locality is King.
Recent studies show that over 50% of users who made a local search visited the physical store in 1 day.
Even more, 78% of mobile searches result in a sale offline.
People want to shop local, support local businesses, and keep their hard earned dollars within their community. But they also want to make sure that they are getting what they pay for.
By focusing on local SEO, you’re about to provide social and online proof that the community loves what you do.
The #1 reason why local SEO is important:
But when if comes down to it, ranking means nothing if those rankings don’t convert into quality, paying customers, right?
When you’re focusing on Local SEO, you’re able to hone into an audience who is ready to purchase right now.
In short, Local SEO is the best organic, and most importantly – FREE! – way to obtain highly qualified leads consistently.
Okay, I’m sold – but I have no idea where to start.
No worries – at Systems to Skyrocket we’re experts at getting your business ranking and in front of converting customers. Fill out the form below and ask for your free Site audit to get custom tailored advice for growth.