An online content manager can be a great asset to your business, but do you need one? If you’ve wondering what a OCM is and if you can benefit from one to attract your ideal audience, keep reading.
So often we hear that content is king, but it can be exhausting to create if it’s not something you’re passionate about.
If you’re finding it frustrating rating to create posts and content for to create exposure for your website, you might be in the market for an online content manager.
What is an online content manager?
This is the person in charge of planning, creating, and moderating the content for a business’ website. Websites need content, and this person will do the proper research and development to create content for your audience.
This person can be a salaried individual on your team or someone you work with through an agency.
What do they do?
There are many jobs than an online content manager fulfills many jobs for your business, but it can be sorted into three main categories.
Planning content
An online manager will plan out your content to best suit your goals. They will keep many things in mind when planning your content.
- Goals of the business, both long and short term
- What is your competition doing?
- Keywords and current rankings.
- SEO
- Locality
- Seasonality
Related: What is Content Marketing?
Creating Content
Next is creating the content you’ve planned. Typically, this means writing content that is searchable and rankable to grow your business’ message.
Some content managers simply plan and outline the content while others will complete all 3 steps of content creation. If your online content manager is creating posts for you, you should expect the curation of relevant and useful content for your website by the manager.
When working with S2S, we offer services for planning and creating. We create new and fix existing content to fit your goals, SEO structure practices, and audience.
Managing content
Once the content is written, formatted, and published, it has to be monitored! Just posting is not enough anymore.
Full time OCM’s will keep an eye on content that’s been published or updated to make sure it continues to rise in rankings and make changes as needed.
Some also monitor your website to ensure there are minimal errors in ranking, structure, and crawling.
How does a web content manager help my business?
An online content manager is qualified to plan and create content that will build your reach, audience, and, ultimately
Do I need a to hire one?
The fact of the matter is, not everyone enjoys creating content for their business -and that’s okay!
Here are just a few signs you might want to invest:
- You’re overwhelmed by what kind of content you should be creating for your business.
- You’ve been creating content but it isn’t working.
- The content you have or are creating is not creating results to drive your business forward.
- You have no idea where to start with content for your site.
How do I find an online content manager?
There are two ways you can hire an online content manager. You can hire one full time for your business. Most reputable sources state that an online content manager is salaried at about $60,000.
Alternately, you could work through a service or agency. At Systems to Skyrocket we offer premium online content management services for businesses of all sizes.
We’d love to talk to you and help you decide if online content management with Systems to Skyrocket is what you need.
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