Local SEO for salons and spas is the best way to get your name in front of potential customers in your area. If you are hoping to grow your online presence, you need to invest in spa search engine optimization..
Why Salons and Spas need to invest in Local SEO
If you’ve never heard of Local SEO, it means local search engine optimization. Basically, if you want to rank for terms like “salon near me” you need to be investing in local SEO. It is an incredibly valuable resource to getting new clients in your doors.
This is for.a few reasons.
1. What used to work isn’t enough any more.
Once upon a time, you could grow your business just by giving great services and having a gorgeous storefront.
Unfortunately, that’s just not enough anymore.
People have a higher need to see reviews and testimonials to make a commitment these days.
Local SEO allows to show quality, results, and trustworthiness quickly with a simple search.
2. Word of mouth is less relevant.
2020 meant less face to face time. Obviously, this means less neighborly chit chat and recommendations. No longer are we having the, “I love your mani! Where did you get it done?” Conversations,
Instead, now we head to Google to answer our questions and get suggestions about where to spend our money.
3. Organic and free promotion.
While it takes time, effort, and knowledge to create consistent and reliable traffic to your site, local SEO is a free, organic way to promote your business.
While online ads can be great, but they expensive. They’re also in the business of earning money for the ad companies, not you.
Same goes for more traditional ads, like billboards – not to mention, they’re difficult to track conversions on.
But utilizing local search engine optimization requires no pay to play in order to get your business in front of customers.
4. Targeted leads who are looking for a a salon or spa.
Finally, our favorite part about local SEO here at S2S is that, if done right, you’re targeting people who are at that very moment searching for the exact service you offer.
We help you rank on page one for the correct, converting keywords that serious buyers are searching.
Learn more about why is Local SEO important here.
How to Utilize Local SEO for Salons
Okay, are you sold? Let’s talk about how to use your website to find qualified clients you want to work with.
Find the right keywords for your business and area.
First things first: let’s choose which terms buyers are searching. When we at S2S help find those initial terms, we look at the services you offer, what you competition is doing, and what people are looking for.
Here are some terms that could be a great start.
- Hair salon near me
- best facial in NJ
- Somerset country spa
- Where to get a massage in Middlesex
- What are the benefits of a massage
- pros of getting a facial
- What to wear to a spa day
We’re looking for terms that frame your service area, who you serve, what you do, and who you are.
Choose terms serious clients are searching.
You’ve got a complete list. Next, we need to reduce our list to focus on which have buying intent. This is the probability that the consumer is willing to make a purchase
These terms are usually easy to identify as they show some form of urgency – “spas near me” tells us the searcher is looking for a salon nearby. This is where Local SEO comes into play, since Google automatically gives searchers targeted results based on location.
This probably means they are in need of.a service in the near future. Alternately, “benefits of a facial” could be for research.
While focusing on other terms is great for building brand loyalty and search authority, we initially want to focus on terms with great results.
Use buying terms.
After that, we work on your content. From your about page to your services pages to your locations pages. we want to make sure the content is reflecting what you offer and what clients are searching.
This not only builds content on your site, but increases crawlability and makes your site seem more professional.
Perfect your site’s backend and site.
The responsiveness of your site is vital. In fact, few things will harm your ranking more than a slow site, poor structure, and a lack of mobile friendliness.
Once we have the right keywords and killer content, we must go through the meticulous process of speeding your site, fixing your structure, and making sure it’s mobile friendly.
These are not just important to Google – studies show a slow site can cause 76% of users to head to a competitor.
Here at Systems to Skyrocket, we help businesses like yours pinpoint structural and SEO issues with our free basic site audit. Reach out here and ask for yours!
Google My Business – set it up and optimize it.
Google My Business is a free platform provided by Google to get your business ranking and display the information customers need to know.
Claim and set up your GMB account, and input the correct information regarding your business.
With Google my Business you can acquire Google reviews and star ratings, which go a long way to gaining credibility.
Ask for reviews!
Most of us know it’s against terms of service to ask your customers for positive only reviews or to give them something in exchange for a positive review.
In contrast, a quick reminder asking clients to leave you a quick Google review is totally allowed. You just need to be sure not to ask for a specific review (ie: positive).
Try asking for a review while being casual. We like saying something like this on closing emails or as a post closing follow up..
“We hope you enjoyed your visit as much as we did! If you have a moment, please leave a Google Review to share your experience – it really helps others find us.” It doesn’t have to be complicated.
Continue Monitoring Citations and Backlinks
Citations are essentially just a collaborative of all the places a user can find your business information. Think Yellow Pages and Angie’s List.
It’s important for your business information to be consistent across all of the sources and to be monitored for accuracy.
Another simple way to build your business is to get quality backlinks from authoritative sources. Reach out to local websites and news outlets for links. Get listed in your towns’ business website or the Chamber of Commerce.
We constantly help and monitor our clients backlink opportunities. We’d love to chat about how S2S can help organically build your business. Reach out to us here!
Constantly work and tweak to make your site better.
Local SEO for spas is not a set it and forget it process, unfortunately. A lot of the work relies on the initial set up, but leaving it alone after does nothing to help.
Use free, Google-provided tools like Google Analytics and Google Search Console to track your traffic and rankings. Continue to learn about new SEO rules and tactics to help your business grow.
We want to make sure your initial work isn’t for nothing and maintain your site!
You’re passionate about your business – not learning SEO. Here at S2S we help small businesses and beyond rank and succeed. We’d love to offer a free site audit to help you figure out where to start and how to improve.
Content for Salon Websites
Finally, while it’s important to focus on lead generating search terms, service pages, and location pages, other content is jsut as important for the growth of your site.
Content, often in the form of blog posts is what helps a site rank, build authority, and grow.
While you might be able to rank and attract customers with the site you have now, the potential is exponential with well crafted content.
This is especially important if you’re working in a competitive market or service area.
So, what kind of content works best for Spa and Salon SEO?
Content ideas to build Spa SEO
- What does a facial do?
- Benefits of a couples massage
- Questions to ask your masseuse
- Why do you need spa treatments in NJ?
- Should I get dip nails>
- Tips for choosing your mani pedi colors
- What services to get during.a spa day>
- A review or explanation of a new, trendy service you’re offering
- How to have a girl’s day at a salon
- How to choose a great hair stylist
This is just a small taste of the endless topics that a salon could write on to attract customers and build authority. Or, check get more info on how Systems to Skyrocket could help create target, SEO’d content for your small business.
Some more ways to think of content ideas for salons and spas include:
If you want to brainstorm some of your own ideas, here are some questions to ask yourself.
- What are the services your offer?
- What are questions customers ask often regarding your business?
- Next, think about objections – What hurdles do you have to go over when trying to get new customers?
- What are benefits of the service you’re best known for?
- What health or beauty issues are specific to the are you are located? (Humidity, pollen, pollution, sun exposure)
Of course, all content you add to your site should be keyworded effectively and structured to rank on Google and other search engines.
Thankfully, here at S2S we help small businesses craft content that is positioned to rank. We’re passionate about helping service businesses create content that will drive buying customers to them. Learn more about how we manage content creation for Local SEO here.
Need some help?
Overwhelmed just thinking about creating a website for your business that’s optimized for local SEO for spas? We’re here to help.
Reach out to use at info[@]systemstoskyrocket.com or simply fill in the form below. We’d love to chat about how we can make your small business skyrocket.