Local SEO for landscapers is a vital part of any modern day service business. If you own a landscaping business and are hoping to grow your online presence, you need to invest in landscaping SEO.
Why Landscaping Companies need to invest in Local SEO
Local SEO is an incredibly valuable resource of qualified leads for small business owners such as Landscapers.
Traditional sources are obsolete.
Long gone are the days of listing your business in the Yellow Pages or by tacking your flyer in the town library. Not only are sources like this just not as relevant or trusted, but people need reviews and testimonials to make a purchase these days.
Obviously, those are not possible when using a flyer or old school business listings.
Less word of mouth referral
We all know that 2020 meant less face to face time. Obviously, this means less neighborly chit chat and referrals of service providers.
Instead, most people are heading to search engines like Google to answer their questions and give them suggestions about where to spend their money.
Free, organic traffic.
While it takes time, effort, and knowledge to create profitable traffic to your site, local SEO is a free, organic way to promote your business.
Online ads can be great, but they’re expensive. Same goes for more traditional ads. But local SEO requires no pay to play in order to get your business in front of customers.
Qualified leads who are looking for your services.
Our personal favorite part about local SEO is that, if done right, you’re targeting people who are at that very moment searching for the exact service you offer.
We help you rank on page one for the correct, converting keywords that serious buyers are searching.
Learn more about why is Local SEO important here.
How to Utilize Local SEO for Landscapers
Sold? Okay, let’s talk about how to use your website to find qualified customers you want to work with.
Do your (keyword) research
First things first: let’s choose some terms people are looking for. When we’re searching for those initial terms, we look at the services you offer, what you competition is doing, and what people are looking for. Here are some terms that could be a great start.
- Landscaping near me
- Lawn clean up in NJ
- Somerset country lawn services
- Garden maintenance for hire
- What kind of flowers do well in central New Jersey
We’re looking for terms that frame your service area, who you serve, what you do, and who you are.
Choose terms with buying intent.
Once you’re got a complete list, we need to narrow down the terms to focus on first by which have buying intent. This is the probability that the consumer is willing to make a purchase
These terms are usually easy to identify as tehy show some form of urgency – “Landscaping near me” tells us the searcher is looking for a service nearby. This probably means they are in need of.a service in the near future. Alternately, “What kind of flowers do well in central New Jersey” could be for research.
While focusing on other terms is great for building brand loyalty and search authority, we initially want to focus on terms with great results.
Craft your pages around your terms.
Let’s work on your pages – from your about page to your services pages to your locations pages. we want to craft the content on teh pages around those buying terms.
This builds content on your site, increases crawlability, and makes your site seem more professional.
It’s also why adding less “buy now” friendly content can help to grow your reach.
Check in on your technical SEO and site structure.
Few things will harm your ranking more than a slow site, poor structure, and a lack of mobile friendliness.
Once we have the keywords and the content, we must go through the meticulous process of speeding your site, fixing your structure, and makign sure it’s mobile friendly.
These are not just important to Google – studies show a slow site can cause 76% of users to head to a competitor.
Utilize Google My Business to the best of your ability.
Google My Business is a free platform provided by Google to get your business ranking and display the information customers need to know.
Claim and set up your GMB account, and input the correct information regarding your business. You’ll be able to now acquire Google reviews and star ratings, which go a long way to gaining credibility.
Ask for reviews. No, Seriously!
It’s again terms of service to ask your customers for positive only reviews or to give them something in exchange for a positive review.
But a quick reminder with each purchase to for customers to leave you a quick review is totally within the bounds. It’s also a way to ask for a review while being casual. We like saying something like this on receipt emails or upon delivery of goods.
“Thanks so much for your purchase! If you have a moment, please leave a Google Review to share your experience!” It doesn’t have to be complicated.
Citations and Backlinks
Citations are important and essentially just a collaborative of all the places a user can find your business information. Think WhitePages. It’s important for your business information to be consistent across all of there sources and to be monitored for accuracy.
Another simple way to build your business is to get quality backlinks from authoritative sources. Reach out to local websites and news outlets for links. Get listed in your towns business website or the Chamber of Commerce.
We constantly help and monitor our clients backlink opportunities. We’d love to chat about how S2S can help organically build your business. Reach out to us here!
Constantly check in and tweak.
Finally and unfortunately, Local SEO is not a set it and forget it process. While much of the bulk of the work relies on the initial SEO set up, leaving it does nothing to help.
Make sure you’re using free, Google provided tools like Google Analytics, Google Search Console to track your traffic and rankings. Continue to leard about new SEO rules and tactics to help your business grow.
We want to make sure your initial work isn’t for nothing and maintain your site!
You’re passionate about your business – not learning SEO for Landscapers. Here at S2S we help small businesses in NJ and beyond rank and succeed. We’d love to offer a free site audit to help you figure out where to start and how to improve.
Content for Landscaping Sites
While the biggest impact of a site lies in the pages touting services, benefits, and about the company, content is a very close second.
Content, often referred to as blog posts is what helps a site rank, build authority, and grow it’s base. While you might be able to rank and attract customers with the site you ahve now, the potential is exponential with well crafted content.
So what kind of content works best for Landscaping SEO?
Content ideas to build Landscaping SEO
- What does a landscaping company do?
- What kind of perennial flower do best in New Jersey?
- How to plant sod
- How do I hire a landscaping company?
- Why hire a gardener?
- Lawn drainage tips
- How I keep my grass green?
- Is landscaping worth it?
- NJ Fall Cleanup Tips
- How often should I mow my lawn?
This is just a small taste of the endless topics that a landscaping company could write on to attract customers and build authority.
Some more ways to think of content ideas for landscapers include:
If you want to brainstorm some of your own ideas, here are some questions to ask yourself.
- What are the services your offer?
- What are questions customers ask often regarding their lawn and landscaping needs?
- Think about objections – What hurdles do you have to go over when trying to sell to a potential new client?
- What landscaping issues are unique to your service area?
Of course, all content you add to your site should be keyworded effectively and structured to rank on Google and other search engines.
Here at S2S we help small businesses craft content that is positioned to rank. We’re passionate about helping service businesses create content that will drive buying customers to them. Learn more about how we manage content creation for Local SEO here.
Need some help?
Overwhelmed just thinking about creating a website for your business that’s optimized for local SEO for landscaping? We’re here to help.
Reach out to use at info[@]systemstoskyrocket.com or simply fill in the form below. We’d love to chat about how we can make your small business skyrocket.