If you find yourself asking what is content marketing, you’re in the right place. It’s a great way for businesses to grow brand recognition organically, rank online, and build the know like trust factor which will translate to more customers and sales.
What is Content Marketing?
Content Marketing is a strategy of creating content tailored at promoting your brand, building authority, and growing your audience of ideal customers.
It’s used by brands big and small to attract customers and grow the know like trust factor. This in turn converts into more purchases ideally.
What are some examples?
Content Marketing comes in many forms. Here at S2S we focus on helping businesses and bloggers use blog and website content as their main content marketing strategy.
Here are the most popular form:
- Blog posts
- Lead Magnets and more.
The main goal of content marketing is to build trust with your audience while organically reaching more customers. The content makes potential customers genuinely like your brand and want to engage or spend with you.
What are the benefits of content marketing?
Content Marketing has many benefits, but the main benefit is that you have the chance to build the know like trust factor of our brand with your ideal audience.
Much of it appeals more to the modern buyer who doesn’t connect as well with traditional advertising.
By connecting with your audience in a different way and solving a problem for them with your content, you are building that trust. When your customers trust in your brand, your conversion rates will naturally increase.
There are of course other benefits – Google and search engines like content, meaning you’ll rank for relevant keywords. You’re also able to tailor your message to benefit your brand.
Finally, generally speaking, content marketing is much less expensive and more grassroots. Because of this, a favorite benefit is that businesses of any size and budget can use it in their marketing strategy.
Who should be using content marketing?
The long and short of it is that everyone should be using content marketing in today’s world. With so much purchasing and customer activity happening online, brands and businesses need to be there as well.
We need to be supplying customers and audiences with answers they need in the moment and leading them to our products using our content.
For example, let’s say you sell diaper cream. It’s the BEST diaper cream out there, but no one knows about it.
By creating content that is answering questions that your audience has (typically new moms) you are organically bringing them to the answer that your brand is what they need.
In this case, the S2S team would suggest content on when to go up in diaper sizes, what you need to keep in your diaper bag, and how to stock a changing station. Notice none of these post as JUST about the diaper cream.
If you’re a blogger looking to be the main source for how to can foods, we’d work on building content centered around canning for beginners, the different styles of canning, and canning recipes.
Related: What is an Online Content Manager?
How to start with content marketing
So we’ve sold you and you’re ready to start utilizing content marketing with your business. What next?
Create a game plan for what kind fo content your audience needs and what questions would lead to your brand being an authority.
S2S Helps brands, businesses, and bloggers build their online authority with content planning. Reach out to us at firstname.lastname@example.org to learn more about how we can help you grow online content presence.